How H1 Tags Help You to Improve Search Engine Rankings

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Published: 29th August 2012
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While designing your webpage, it is vital to use headings as they organize and indicate the importance of the content. Heading tags enable the search engines to understand the importance and the relevance of the words that are selected and used in the headings. Using such heading while writing the content has been into practice since the introduction of HTML text, but with Google giving more value to this text, its significance has increased more than the meta keywords and descriptions.

Header tags, popularly known as H1 tags are basically used to highlight the significance of the body text of a particular site to the search engines and H1 header tags are the basic forms that Google or other search engines rely on to find what the page is all about. Search engines are always in search of authentic or important texts on a web page and H1 tags are the best that indicates anything that is important in the page and thereby helps in increasing the visibility of site. The H1 tag is the most important section of the site as so it is best to match with the title of the web page.
Where to Place the H1 Tag

The chief target of an SEO India company is to make the website attain a high position with the search engines and to attract as much traffic as possible. Positioning the H1 tag plays a critical role and webmasters offering SEO services India should keep in mind that Google spider bots are just like human beings and read the pages from left to right. Placing it on the top left of the website and making it the title for the article is the best to derive optimal results. The best place to use the H1 tag is at the head that is displayed above the content. It is recommended by experts that the tags should be kept free from the links as this creates an impression to the search engines that the linked page is of higher significance than the present page.H1 tags have always been of great importance and Google´┐Żs algorithms prefer them to find the relevancy of the content.

Search Engine Optimization services India providers use this H1 tags to exhibit the heading of the page and this usually contains a combination of the content of the site and few selected keywords. The use of this tag makes the rankings more stable and it becomes easy to maintain the rankings for certain key terms. Multiple H1 tags should not be used on the same page. The search engine spiders crawl the website page and try to determine the theme of the particular web page. When they find similarity between H1 tags and the content of the page they consider it as the theme of the page and give it a boost in the search engine results.

Summary :- H1 tags are considered to be the most essential part when it comes to SEO India. Termed as the simplest form of header, this tag helps the search engines to understand the theme of the page and its relevance. If they are properly used in co-ordination with title tags and anchor text, then the traffic from the major search engines will definitely increase.

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